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|Discover a fairy tale world of shimmering crystals
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|Author:||IleenAS [ Tue Mar 27, 2018 8:03 pm ]|
|Post subject:||Discover a fairy tale world of shimmering crystals|
are decorative embellishments manufactured in Austria. In 1892, Daniel Swarovski invented a machine for making top-quality, precision-cut crystals from a combination of quartz, sand and minerals (the exact proportions are a company secret). For the first time, it was capable of cutting hard materials such as crystals and gemstones in such a way that results in identical facets that are able to face in several directions. It is a difficult and complex process: the direction in which the reflected light travels must first be calculated by computer; this is simulated in 3D and optimized, before finally being converted into control programs for complex machinery.
We've all had some encounter with , whether you're a collector or simply familiar with their designs. But how much do you know about the history and rise of this billion dollar brand? If you already knew that their logo wasn't always a swan, you're off to a good start. Test your knowledge and follow the rise of Swarovski with these 10 fun facts!The Swarovski company did well from the start, with the exception of the World War 1 period naturally. But when the economy flourished in the Golden Twenties, Swarovski became a big player in the fashion world, making the company increasingly famous through the years. Among the fashion icons Swarovski worked with were Balenciaga, Coco Chanel and Christian Dior
In 1956 a collaboration between Christian Dior and resulted in a very special type of crystal jewellery. One of Daniel Swarovski’s sons, Manfred, created a micro-thin layer of vaporised blue metal to coat crystals with. The effect of the rainbow-like refracted lights was named after the Aurora Borealis, or the Northern Lights. It was an instant success.One of the reasons the Swarovski company is still so successful is because they hold on to the traditional values and vision of Daniel Swarovksi Ι, who passed away in 1956. These include excellence in quality, innovation, and a desire to create products of great beauty. There are even fifth generation Swarovski family members in management positions and the company is still family owned.
Experience our sparkle! is the leading worldwide producer and retailer of fashion jewelry. Shop sparkling jewelry, watches, and accessories, as well as giftware and home décor, all featuring our exclusive Swarovski design, cutting-edge innovation, and unmatched crystal brilliance. Our unique brand, with its rich history and innovative spirit, has captivated the imagination of consumers for over 100 years.Swarovski comprises two major businesses, one producing and selling loose elements to the industry and the other creating design-driven finished products. Swarovski crystals have become an essential ingredient of international design.
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